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Daft Punk’s Unified, Cross-Channel Marketing Strategy, and why it Worked
You’d have to have been living under a rock to miss the French duo’s new album, but how did they manage to dominate the conversation with their new tracks?‘Random Access Memories’ has reached number...
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To Beard or not to Beard? Harnessing the Power of Facial Hair for Digital...
As well as being a signifier of manliness, you can now also use your beard as a marketing tool.I have mixed feelings about beards. Neatly trimmed is ok, sexy stubble is more than ok, but the full-blown...
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10 tips to increase your blog post shares
So you’re a new blogger, you’ve found your niche and built your site: now you have to write the bloody thing, and regularly too. You’re committed now. This isn’t those French conversation classes you...
View Article13 Most Important Google Updates Interactive Timeline
The following timeline highlights what I believe to be the most important announcements of changes to the Google Algorithm since 2011 up until Penguin 2.0. All of these announcements and details are...
View ArticleDigital Marketing Podcast Episode 80 – Return to Planet Rowles
Welcome back to part 2 of our interview with Daniel Rowles. Two digital marketing MA students from Middlesex University, Daniel Augello and Sherene Perrier interrogate Target Internet’s Daniel Rowles...
View ArticleDigital Marketing Podcast Episode 81 – World Exclusive: CIM Social Media...
Daniel talks to Thomas Brown, Associate Director of Research and Insights at the Chartered Institute of Marketing (CIM) to get exclusive insights from the Social Media Benchmark which will be...
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Five Things To Learn From After Earth’s Marketing Failure
With After Earth getting poor reviews and only just managing to edge out The Fast and the Furious at the box office, what went wrong with the latest Will Smith film.If you’ve been to the cinema...
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Learn a Lesson from Coca-Cola as their Digital Marketing gets more Engaging...
Digital marketing can be fraught with problems, but what do you do when 62% of consumers think that online ads are annoying?In a recent study by Adobe, consumers not only found online ads to be...
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5 Innovative Ways to use Video in Your Marketing
Video can be a compelling part of any marketing campaign, but how do you keep it fresh?1. Sponsored advert-music-video : OK Go x Chevrolet In their campaign for the Chevrolet Sonic, the vehicle brand...
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AdWords Re-Marketing: What You Need to Know
Re-marketing is a powerful tool in the digital marketing arsenal; let’s talk about what you need to know to get started.Re-marketing is a way to ensure that people who visit your site are targeted with...
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Can Myspace Get Back in the Social Media Ring with it’s Re-launch?
Is a new launch and some of Justin Timberlake’s swagger enough marketing to revitalize the ailing Myspace?In April of 2008, MySpace was overtaken by Facebook after three years of being the world’s most...
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How Do You Solve a Problem Like LinkedIn?
For most people LinkedIn is the place to be for online professional networking, but as it continues to take on B2C aspects is the social network having an identity crisis?Since 2003, LinkedIn has been...
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Print Ads Aren’t Over Yet as Apple Wins Grand Prix
With plunging revenues and the growth of digital-only publications, has print marketing had its day?The print ad is dead. Long live the print ad. Just under a year ago, one of America’s most famous...
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What to do when blogging becomes a chore
I’ve been away for a while. This is a personal blog. It’s time to get personal. I took my eye off the ball. What I have been doing has been important, but I’ve not been following my own advice. I’ve...
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Was Giving in to the X-box One Outrage Microsoft’s Only Option?
Microsoft upset a lot of people with their new direction for the Xbox One, but now that they’ve capitulated in the face of public opinion did they get the marketing right?Microsoft came under heavy...
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Branding Glastonbury: How Playstation and Other Big Brands Manage it
It’s late June, the time of the year that the quiet town of Pilton (population, just 935) is transformed, as 130,000+ ‘crusties’ converge on the town for the National Mud Sliding Competition, otherwise...
View ArticleCIM Digital Summit Storify Roundup
[View the story "CIM Digital Summit Roundup" on Storify] If you weren’t able to attend the event you can still register to access the videos of the speakers. © Target Internet for Target Internet,...
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Social Intelligence: The Key to Joining-Up Sales and Marketing
Social selling and its missing intelligence.Author: Nathan Windle, Product Director at Gumbyte.As a marketing or sales professional you may already be aware of, or be practicing, social selling. If...
View ArticleCIM Digital Summit 2013 Keynote Slides
I was recently lucky enough to give the keynote speech at the Chartered Institute of Marketing Digital Summit 2013. The event took place at Bloomberg TV in London and was watched by 250 in the room and...
View ArticleThe Top 32 Most Useful Digital Marketing Links
I spend much of my time training many of the worlds largest and most successful organisations (as well as lots of small and ambitious organisations and people!) in how to use digital marketing...
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